Tuesday, March 30, 2010

Small Business Websites


Over 70% of the Largest Small Businesses Have a Website

Over 70% of the largest small businesses have a websiteWhen it comes to small businesses having a website, size really does matter.

The larger the size of a small business, the more likely it is to have a website. The smaller the business, the less likely it is to have a website.

According to a survey conducted in September 2008 by Barlow Research of 680 small businesses, drawn from the Dun & Bradstreet list, ranging in size from $100,000 to $10 Million in annual revenues, here is the overall breakdown:

49% of small businesses - currently have a Web site

13% of small businesses - do not have a Web site but plan to within the next 12 months

38% of small businesses - do not plan to have a Web site within the next 12 months

However, averages can mask the true picture. If you break down the Barlow Research numbers by size of business, the data gets really interesting.

Percent of businesses that have a website, by annual sales size:

45% - Revenues of $100,000 to $499,000
49% - Revenues of $500,000 to $999,000
69% - Revenues of $1.0 Million to $2.49 Million
67% - Revenues of $2.5 Million to $4.9 Million
73% - Revenues of $5.0 Million to $10 Million

And what about midsize businesses? For businesses with revenues of $10 Million to $500 Million in size, 84% have websites.

This data brings me to several insights I’d like to share:

(1) When marketing Web-related services to small business prospects, one size does not fit all. It’s tempting to lump all small businesses together, but as the data shows, you will want to make distinctions based on size of the business. There are huge differences between a business with $120,000 in annual revenues, and one with $5 Million in annual revenues — even though both are called “small businesses.” There are differences in how big their expense budgets are; the benefit to be derived from having an online presence; and so on.

(2) Consider the needs of the business. If we had industry data, I bet we would see patterns among industries, because some industries and lines of business have a bigger need for websites than others.

I know all of us proponents of the Web would like to think that EVERY small business NEEDS a website. However, as a practical matter, some need a website more than others.

For some small businesses — say a local plumber who serves a handful of established commercial accounts and works through referrals from builders — a website may not help him get more business or serve customers better. Over the next few years that will change as Yellow Pages books completely disappear and being online is like breathing air. But that won’t happen before you make that sales pitch next week.

Here’s another example: a solo marketing professional with under $300,000 in annual revenues probably values a website as a business tool far more than a $9.0 Million manufacturing shop which may still be in the “why do we need a website?” mode.

(3) Segment, segment, segment! Define who your ideal small business customer is with great specificity as to size, industry, Web sophistication, online needs, and similar attributes. This will help you to:

  • Better match your offerings with customer needs — If you are offering “starter” websites, you’d be better served to go after the smallest businesses. More advanced services, such as PPC campaign management, are better suited toward larger businesses. You have probably figured this out already, but it pays to regularly cross-check to make sure your offerings are still aligned with your target customer — and that your sales team understands this. It is easy to stray off track.
  • Charge a price point that will fly with your target customer — Your customers’ budgets have a marked effect on what they are willing to spend, obviously. Offer small businesses choices, i.e., stratified pricing options and possibly a menu of ala carte offerings that add more functionality or service for a higher price.
  • Offer differentiated products and services to provide a migration path to upsell as your target customer grows. Small business customers do not stay stagnant. Their needs will change over time. Are you positioned with the right products to continue serving them as they grow and become more Web-savvy and prosperous? If you can’t provide the migration path directly, what about partnerships that will give your customers what they need even if you can’t?
  • Tailor your marketing to hit the mark more closely — For instance, don’t do mass direct mailings to every small business within a 50-mile radius, using the same marketing message. It will be a waste. Try to break your targets down by size and, if possible, industries and business types that need a web presence and/or the kind of Web services you are offering. And tailor your messages accordingly.

Linda O’Connell, Managing Director, Small Business Banking, of Barlow Research adds: As we remind our financial services clients, beware of small business averages. With small businesses characterized as a large and diverse market based on many demographic elements, it is important to understand the niche that you are trying to attract. Fortunately, research resources are available to help the small business marketer drill down into the data to design the product and direct the message to the appropriate segment.”

Friday, March 26, 2010

Awesome superhero/ villain "march madness" brackets

If you are not into college basketball and love comics check out this blog. You could also be into both I understand that.

That's All!

pic credit: www.alwayswow.com

Thursday, March 18, 2010

Facebook malware password stealing worm spreading

There is a massive attack happening right now targeting Facebook users in their private email accounts. Do not click on any attachments in emails that say they are from Facebook. Once the atachment is clicked on it can access any username and password on that given computer. Here is an example email to the right. Beware of strange wording similar to someone who does not speak english as their native language.

That's All!

Credit: mcafee.com

Monday, March 15, 2010

Actor Peter Graves dead at 83 "What's our vector, Victor"

The Boomers know him from the original "Mission Impossible", but if you are in your early forty's or thirty's you remember him as the Pilot from "Airplane". Here is that famous scene from Airplane. Peter Graves passed away yesterday, he was 83, Roger!

Friday, March 12, 2010

Ben Watson signs with Cleveland Browns

Ben Watson has signed a 3 year/$12 million deal with Cleveland Browns, with $6.35 million being guaranteed.
That's All!

pic: rootzoot.com

Wednesday, March 10, 2010

Corey Haim dead at 38

Corey Haim dead of apparent drug overdose in Los Angeles this morning. He was 38.

pic: slate.com

Salem NH Voting Results

The voters of Salem approved $22 million bond to renovate sprinkler systems, add multipurpose rooms and move Kindergarten inside at 3 elementary schools. Needing 60% the article achieved 61 % of the vote 2613 for/1653 against. Renovations will begin in the summer to 3 schools Barron , North Salem and Lancaster.

All Town articles except for the replacement of all water meters were passed.

Patrick Hargreaves kept his Selectman seat by a narrow margin 2099 to 2078 over challenger Nanci Carney.

Stephen Campbell and Diana Seifert won for Budget Committee.

Linda Harvey and James Keller won Three year terms for Planning Board.

Jeffrey Gray won a one year term on Planning Board.

Patrick McDougall won for Zoning Board of Adjustment.

Tuesday, March 9, 2010

"Urban Camouflage"

Amazing pics of "Urban Camouflage" .

Dan "The impact" contributed on this post.

pic from : http://www.webofentertainment.com/2010/03/urban-camouflage.html